Central Auto Supplies

Aeromark Optimatics enables Central Auto Supplies to Monitor and Manage Delivery Vehicle Fleet

Increased visibility of Key Performance Indicators enhances Customer Service and Delivers Increased Business Efficiencies

Central Auto Supplies (CAS), a leading supplier of branded automotive components to the motor trade, has successfully deployed Optimatics, the next level of telematics from Aeromark, to accurately monitor and effectively manage its fleet of delivery vehicles.

“In today’s harsh economic climate it has never been so important to ensure that your business is operating as productively and efficiently as possible without compromising customer service,” said Mark Piercy, Managing Director for CAS. “We recognised that obtaining overall visibility of our business’ specific key performance indicators (KPIs), associated with how we operate our delivery fleet would enable us to monitor the fleet’s operation resulting in more effective management.”

CAS was recommended to Aeromark, an innovative mobile technology provider, and its Optimatics solution. “Following discussions with Aeromark, we quickly understood that Optimatics could identify how we could reduce our delivery times, ensure that delivery routes were both time and fuel efficient and reduce the downtime vehicles were spending at their home branch. It would also enable us to monitor and action speeding drivers,” stated Piercy.

The increased visibility provided by Optimatics ensured that CAS would be able to enhance the level of service offered to its existing customers and provide a competitive edge during discussions with potential new customers. At the same time, it would help to cut operating costs and drive up profitability.

CAS initially piloted Aeromark’s Optimatics solution with 10 vehicles in November 2008 and the results were so impressive that a full roll out across CAS’s approximate 100 vehicles is currently underway.

“Already, the increased visibility of our fleet operations has enabled us to increase our average deliveries by three, per day, per van and bring forward the start times and extend the finish times of our drivers by tailoring local delivery patterns through better planning. This in turn has cut our average journey time by six minutes and reduced our average journey miles by 35.5%. In addition, speeding incidents have been eliminated,” explained Piercy. “We have also minimised the downtime vehicles spend at their branch and time spent at customers’ sites. All of this has led to an overall significant business efficiency gain per van per month, resulting in the delivery of increased levels of customer service,” explained Piercy.

Optimatics gathers complex data feeds from Aeromark’s telematics solution Aerotrack, to provide previously unattainable intelligent data, delivering overall visibility of CAS’s delivery vehicles. This data is quickly and easily viewed through SmartDash, Aeromark’s graphical user interface reporting tool. By identifying how operational costs can be cut, productivity can be optimised and customer service levels raised. The flexibility of Optimatics allows configuration to produce reports that exactly match a business’ specific KPIs.

“SmartDash combined with Aeromark’s Optimatics technology allows us to measure business objectives against our KPIs by drilling into masses of real time information without having to trawl through endless separate reports. I can, for example, see at what time a vehicle left for its destination, what time it arrived, how long it stayed, what action was taken and how much fuel was consumed,” Piercy continued. CAS can view service level performance across the fleet for a year and then drill right down to an individual driver’s performance for a day, in just two quick clicks.

“We look forward to continuing to work closely with Aeromark and further developing the Optimatics solution to meet the ever changing demands of our customers,” concluded Piercy.

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